Do Long Tail Keywords Really Have Low Cost Per Click?

Do Long Tail Keywords Really Have Low Cost Per Click?

This is a common assumption that long tail keywords have low cost per click (CPC), but only few know that it is not always true. In an attempt to lower your keyword cost per clicks, you add additional terms to your seed keyword to convert them into long tail keywords....
12 Steps for Successful PPC Management

12 Steps for Successful PPC Management

A successful PPC account management process can be carried out in 12 simple steps, as given below: Step 1: Define client goals and objectives clearly Defining performance goals and objectives in the very beginning of the PPC campaign is crucial to its success. It has...